Small-town southern sports fans are the bread and butter for Hibbett Sports. The company sells sports equipment, athletic apparel, and footwear in small to midsized markets in more than 25 states, mainly in the Southeast. Its flagship Hibbett Sports chain is composed of about 780 locations, and stores are primarily found in malls and strip centers anchored by a Wal-Mart. Hibbett also operates three Sports & Co. superstores, which are larger format and feature in-store putting greens, basketball hoops, and appearances by athletes. On a smaller scale, it runs more than 15 mall-based Sports Additions shoe shops, most of which are situated near Hibbett Sports stores. The company also operates an e-commerce site.